LIWANG, FAJAR EFFENDI DAENG (2020) PERANCANGAN MEDIA PROMOSI FAKULTAS KOPI MELALUI INSTAGRAM. S1 thesis, Univesitas Mercu Buana Jakarta.
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Abstract
The presence of coffee sho changes people's lifestyles in drinking coffee. Drinking coffee is no longer dominated by adults, but also young men and women alike. Coffee shops can also be a meeting place with business partners, families, and even young people discussion areas. Coffee shops are starting to bloom in Indonesia and are attracting more and more coffee lovers. Its appearance is judged only to follow the lifestyle, because not all consumers who come to the coffee shop are coffee fans. This is seen from the phenomenon of the culinary industry, especially in the development of coffee shops in Jakarta. The lack of promotional activities is a problem for the "Faculty of coffee" coffee shop. This problem can be solved by making promotions, product information and attractive offers so that they can be delivered and packaged by making attractive packaging and sign boards. Kata Kunci: Kopi & Coffee shop. Kehadiran coffee shop mengubah gaya hidup masyarakat dalam menikmati kopi. Meminum kopi tidak lagi di dominasi orang dewasa, tetapi juga anak muda baik pria atau pun wanita. Coffee shop juga dapat menjadi tempat pertemuan dengan rekan bisnis, keluarga, bahkan tempat diskusi kaula muda. Coffee shop mulai marak di Indonesia dan semakin banyak menarik para pecinta kopi. Kemunculannya dinilai hanya mengikuti gaya hidup, karena tidak semua konsumen yang datang ke coffee shop adalah penggemar kopi. Hal ini dilihat dari fenomena industri kuliner khususnya dalam pengembangan coffee shopdi Jakarta. Kurangnya kegiatan promosi yang menjadi sebuah permasalahan bagi Coffee shop “Fakultas kopi”. Permasalahan ini dapat diselesaikan dengan cara membuat promosi, informasi produk dan penawaran yang menarik agar dapat disampaikan dan dikemas dengan membuat packaging yang menarik. Kata Kunci: Kopi & Coffee shop.
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