PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA DESTINASI TERHADAP MINAT KUNJUNGAN GENERASI Y KE DESTINASI WISATA HALAL DI ACEH DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR

THREE, CHRYST URYANY ABY (2020) PENGARUH ELECTRONIC WORD OF MOUTH DAN CITRA DESTINASI TERHADAP MINAT KUNJUNGAN GENERASI Y KE DESTINASI WISATA HALAL DI ACEH DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Indonesia is a country that has the largest Muslim population in the world. At present the latest tourism trend is halal tourism. The purpose of this study was to determine and analyze the influence of attitudes, subjective norm, perceived behavior control, electronic word of mouth and destination image on the interest of Indonesian Generation Y Muslim tourists visiting Aceh. The object of this research is Generation Y Muslim Indonesia with 210 respondents. The approach used in this research is Component or Variance Based Structural Equation Model with Smart-PLS 3.2.9 analysis tool. The results showed that attitude, subjective norms, perceived behavior control, electronic word of mouth and destination image have an positive influence and significant on the interest of Generation Y Muslim visit to Aceh. Keywords: Theory of Planned Behavior, Electronic Word of Mouth, Destination Image, Visiting Interests, Aceh Halal Tourism. Indonesia merupakan Negara yang memiliki penduduk muslim terbesar di dunia. Saat ini tren pariwisata terbaru adalah pariwisata halal. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh sikap, norma subjektif, perceived behaviour control, electronic word of mouth dan citra destinasi terhadap minat kunjungan wisatawan Generasi Y Muslim Indonesia ke Aceh. Objek penelitian ini adalah Generasi Y Muslim sebanyak 210 responden. Pendekatan yang digunakan dalam penelitian ini adalah Component atau Variance Based Structural Equation Model dengan alat analisis Smart-PLS 3.2.9 Hasil penelitian menunjukkan sikap, norma subjektif, perceived behaviour control, electronic word of mouth dan citra destinasi memiliki pengaruh positif dan signifikan terhadap minat kunjungan Generasi Y Muslim ke Aceh. Kata Kunci: Theory of Planned Behaviour, Electronic Word of Mouth, Citra Destinasi, Minat Kunjungan, Wisata Halal Aceh.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 596
Call Number: SE/31/21/052
NIM/NIDN Creators: 43116110038
Uncontrolled Keywords: Theory of Planned Behaviour, Electronic Word of Mouth, Citra Destinasi, Minat Kunjungan, Wisata Halal Aceh.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.92 Influence of Social Environment/Pengaruh Lingkungan Sosial
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 330.1-330.9 Standard Subdivisions of Economics/Subdivisi Standar Dari Ilmu Ekonomi > 330.9 Economic Situation and Conditions/Situasi dan Kondisi Ekonomi
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.9 Historical, Geographic, Persons Treatment/Perawatan, Historis, Geografi > 910.91 Geography of and Travel in Areas, Regions, Places in General/Geografi dan Perjalanan di Wilayah, Kawasan, Tempat pada umumnya
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 30 May 2022 09:16
Last Modified: 06 Nov 2023 03:45
URI: http://repository.mercubuana.ac.id/id/eprint/52028

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