PENGARUH SIKAP, NORMA SUBJEKTIF, KONTROL PERILAKU, DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL DAERAH ISTIMEWA YOGYAKARTA

YULIANA, FITRIA (2020) PENGARUH SIKAP, NORMA SUBJEKTIF, KONTROL PERILAKU, DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL DAERAH ISTIMEWA YOGYAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
1.COVER.pdf
Download (732kB) | Preview
[img] Text (BAB I)
2. BAB 1.pdf
Restricted to Registered users only
Download (420kB)
[img] Text (BAB II)
3. BAB 2.pdf
Restricted to Registered users only
Download (540kB)
[img] Text (BAB III)
4. BAB 3.pdf
Restricted to Registered users only
Download (408kB)
[img] Text (BAB IV)
5. BAB 4.pdf
Restricted to Registered users only
Download (712kB)
[img] Text (BAB V)
6. BAB 5.pdf
Restricted to Registered users only
Download (276kB)
[img] Text (DAFTAR PUSTAKA)
7. DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (347kB)
[img] Text (LAMPIRAN)
8. LAMPIRAN.pdf
Restricted to Registered users only
Download (1MB)

Abstract

Indonesia is a country that has the largest Muslim population in the world. Halal tourism is currently the latest tourism trend and Indonesia has great potential in developing the halal tourism industry sector. The purpose of this study was to determine and analyze the influence of attitudes, subjective norms, behavioral control, and tourist attraction towards the interest of visiting generation Z tourists of Indonesian Muslims to the halal tourist destinations of the Special Region of Yogyakarta. The sample used in this study was generation Z Muslim Indonesia as many as 185 respondents and the sampling technique using purposive sampling. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results showed that attitudes, subjective norms, behavioral control and tourist attraction had a positive influence on the interest of visiting generation Z of Indonesian Muslims to the halal tourist destination of the Special Region of Yogyakarta. The structural model indicates that the visiting interest variable can be said to be strong because it has an R-Square value above 0.67 which is equal to 0.752. For the variable that has the most positive influence on visiting interest, it is a subjective norm variable where the Effect Size (f2) of 0.259 indicates a moderate value. At the end, some suggestions from researchers can be made into consideration for the Yogyakarta Special Region tourism office. Keywords : Attitude, Subjective Norm, Perceived Behavioral Control, Tourist Attraction, Visit Interest, Halal Tourism Special Region of Yogyakarta, Muslim Generation Z, Indonesian Tourists Indonesia merupakan negara yang memilki penduduk Muslim terbesar di dunia. Wisata halal saat ini sedang menjadi tren pariwisata terbaru dan Indonesia memiliki potensi yang besar dalam pengembangan sektor industri wisata halal. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh sikap, norma subjektif, kontrol perilaku, dan daya tarik wisata terhadap minat berkunjung wisatawan generasi Z Muslim Indonesia ke destinasi wisata halal Daerah Istimewa Yogyakarta. Sampel yang digunakan dalam penelitian ini adalah generasi Z Muslim Indonesia sebanyak 185 responden dan teknik pengambilan sampel menggunakan purposive sampling. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian menunjukan bahwa sikap, norma subjektif, kontrol perilaku dan daya tarik wisata memiliki pengaruh positif terhadap minat berkunjung generasi Z Muslim Indonesia ke destinasi wisata halal Daerah Istimewa Yogyakarta. Model struktural mengindikasikan bahwa pada variabel minat berkunjung dapat dikatakan kuat karena memilki nilai R-Square diatas 0.67 yaitu sebesar 0.752. Untuk variabel yang paling berpengaruh positif terhadap minat berkunjung yaitu variabel norma subjektif dimana Effect Size (f2) sebesar 0.259 menunjukan nilai yang sedang. Pada bagian akhir disampaikan beberapa saran dari peneliti yang dapat dijadikan pertimbangan untuk dinas pariwisata Daerah Istimewa Yogyakarta. Kata Kunci : Sikap, Norma Subjektif, Kontrol Perilaku, Daya Tarik Wista, Minat Berkunjung, Wisata Halal Daerah Istimewa Yogyakarta, Generasi Z Muslim, Wisatawan Indonesia

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 315
Call Number: SE/31/21/018
NIM/NIDN Creators: 43116010253
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika > 171.2 Intuition, Moral Sense, Reason/Intuisi, Sikap Moral, Alasan
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.9 Historical, Geographic, Persons Treatment/Perawatan, Historis, Geografi > 910.91 Geography of and Travel in Areas, Regions, Places in General/Geografi dan Perjalanan di Wilayah, Kawasan, Tempat pada umumnya
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 14 Apr 2022 03:03
Last Modified: 14 Apr 2022 03:03
URI: http://repository.mercubuana.ac.id/id/eprint/52026

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.