MENGUPAS MINAT MASYARAKAT DALAM MEMILIH TRANSJAKARTA SEBAGAI TRANSPORTASI SEHARI -HARI (Studi Kasus pada Koridor XIII Rute Ciledug – Blok M)

PULUNGAN, ISKANDAR MUDA (2020) MENGUPAS MINAT MASYARAKAT DALAM MEMILIH TRANSJAKARTA SEBAGAI TRANSPORTASI SEHARI -HARI (Studi Kasus pada Koridor XIII Rute Ciledug – Blok M). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of service quality, tariff, facility, promotion, and behavior toward civil intention in choosing Transjakarta as daily transportation. This research uses quantitative methods, and a sample of 161 respondents who are usual passenger of Transjakarta thirteenth route Ciledug – Blok M. By using convenience method and The data obtained were analyzed by SEM LISREL 9.2. The results of this study show there is effect between service quality towards behavior, tariff towards behavior, facility towards behavior, promotion towards behavior, behavior towards intention, service quality towards intention, tariff towards intention, facility towards intention, dan promotion towards intention. Keywords: Service Quality, Tariff, Facility, Promotion, Behavior, Intention. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, tarif, fasilitas, promosi dan sikap terhadap minat masyarakat menggunakan Transjakarta. Penelitian ini menggunakan metode kuantitatif dan samplenya berjumlah 161 penumpang rutin Transjakarta koridor 13 rute Ciledug – Blok M. dengan menggunakan metode convenience sampling dan data yang diperoleh dianalisis dengan menggunakan aplikasi SEM LISREL 9.2.Hasil penelitian ini menunjukkan bahwa secara uji t terdapat pengaruh yang signifikan antara kualitas pelayanan terhadap sikap, tarif terhadap sikap, promosi terhadap sikap, sikap terhadap minat, kualitas pelayanan terhadap minat, tarif terhadap minat, fasilitas terhadap minat, dan promosi terhadap minat. Kata Kunci: Kualitas Pelayanan, Tarif, Fasilitas, Promosi, Sikap, Minat.

Item Type: Thesis (S2)
Call Number CD: CD/551. 20 026
Call Number: TM/51/21/017
NIM/NIDN Creators: 55117110210
Uncontrolled Keywords: Kualitas Pelayanan, Tarif, Fasilitas, Promosi, Sikap, Minat
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.2 Museum Management and Use of Physical Plant/Manajemen Museum > 069.29 Utilities and Related Facilities/Kegunaan dan Fasilitas Terkait
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika > 171.2 Intuition, Moral Sense, Reason/Intuisi, Sikap Moral, Alasan
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 385 Railroad Transportation/Transportasi Kereta Api
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 385 Railroad Transportation/Transportasi Kereta Api > 385.3 Facilities/Fasilitas-fasilitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 711 Area Planning/Perencanaan Wilayah Perkotaan dan Pertamanan > 711.7 Plans for Transportation Facilities/Perencanaan untuk Fasilitas Transportasi
700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 711 Area Planning/Perencanaan Wilayah Perkotaan dan Pertamanan > 711.8 Plans for Utilities/Perencanaan untuk Fasilitas Umum Lainnya
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 14 Dec 2021 02:45
Last Modified: 22 Apr 2022 07:16
URI: http://repository.mercubuana.ac.id/id/eprint/52021

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