SETIAWATI, MIKKE (2020) POLA KOMUNIKASI KOMUNITAS DI MEDIA SOSIAL DALAM MENCIPTAKAN MINAT ENTEPRENEUR (Studi fenomenologi followers xbank pada instagram). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
New media is one of communication technologies with a short and fast communication process. era. The product of ‘new media’ is social media, digital media, e-commerce, and digital application. Annual Digital report 2020 published by We Are Social and Hootsuite numbers of internet users close to one billion worldwide, Indonesia is in third place with 63 million users Instagram will be more interesting when it filled with current issues is the phenomenon of ‘hijrah’. ‘Hijrah’ phenomenon is predicted to grow and spread aggressively, especially in urban cities. This movement is touted will be a trend among urban Muslims which dominated by millennials. On the other side, controversies are often faced by ‘hijrah’ fighters, is in the business sector like banking. There is Xbank community with members of former financial employees which scattered throughout Indonesia. Interesting to examine, especially is one of Xbank activity,‘da'wah’ thru social media about ‘riba’ Patterns of communication of the Xbank community on Instagram in creating an entrepreneurial culture, with Alfred Schutz's phenomenological theory, constructivism philosophical paradigm with qualitative phenomenological approaches. Data collection obtained through in-depth interviews with ten informants, was also carried out observation on Instagram account @Xbank.Indonesia. Based on the results of research and data analysis there are several motives for followers of following @Xbank.Indonesia Instagram account, through motives that refer to the past (because-motive), survive, religious, find out, studying, bad experience. refers to future motives (in-order-to motive), that is ‘Da'wah’, motivation, share experiences, following ‘the hijrah’, blessed sustenance, and out of usury. Typification @Xbank.Indonesia followers in this research are; first, fighter followers (Followers who have resigned from banking). Second, ordinary followers (followers who are still working in banking), Third, common followers (followers with backgrounds outside banking). Based on the concept of the communication model from @Xbank.indonesia Instagram account, it describes transactional communication. The communication pattern of the Xbank Indonesia community on Instagram is a pattern of all work-based channels. Keywords: Communication Patterns, Community, Instagram, and Phenomenology Media baru merupakan teknologi komunikasi dengan proses komunikasi yang singkat dan cepat. Bentuk dari media baru meliputi media sosial, media online, e-commerce, dan berbagai jenis aplikasi digital. Dalam laporan Digital 2020 yang diterbitkan oleh We are Social dan Hootsuite, jumlah pengguna media sosial mendekati satu miliar pengguna di seluruh dunia. Indonesia berada di urutan ketiga dengan jumlah pengguna internet mencapai 63 juta penduduk. Instagram menjadi media sosial yang paling diminati di Indonesia. Konten yang ada di Instagram semakin menarik ketika diisi dengan tema yang sedang trending, salah satunya. fenomena hijrah. Fenomena hijrah diperkirakan akan tumbuh dan menyebar secara agresif, terutama di perkotaan. Gerakan hijrah ini juga disebut-sebut menjadi tren di kalangan muslim perkotaan yang didominasi kaum milenial. Di sisi lain, kontroversi sosial kerap dihadapi para pejuang hijrah, salah satunya di sektor bisnis keuangan seperti perbankan. Terdapat komunitas yang beranggotakan mantan pegawai lembaga keuangan yakni, komunitas Xbank yang tersebar di seluruh Indonesia. Hal menarik untuk diteliti adalah salah satu kegiatan komunitas Xbank, yakni berdakwah melalui media sosial tentang ‘riba’. Bagaimana pola komunikasi komunitas Xbank di Instagram dalam menciptakan budaya entrepreneur, dengan menggunakan teori fenomenologi Alfred Schutz, paradigma konstruktivis dengan pendekatan fenomenologi kualitatif. Pengumpulan data diperoleh melalui wawancara mendalam dengan sepuluh informan, dan juga observasi pada akun Instagram @Xbank.Indonesia. Berdasarkan hasil penelitian dan analisis data yang dilakukan, terdapat beberapa motif followers mengikuti akun Instagram @Xbank.Indonesia yaitu melalui motif yang merujuk pada masa lalu (because-motive), yaitu survive, rfligious, Find out, Studying, dan bad experience. Merujuk pada motif yang akan datang (in-order-to motive) yaitu dakwah, motivate, share experiences, following the hijrah, blessed sustenance, out of usury. Tipikasi followers @Xbank.Indonesia dalam penelitian ini yaitu pertama, fighter followers (followers yang sudah resign dari perbankan). Kedua, ordinary followers (followers yang masih bekerja di perbankan). Ketiga, common followers (followers dengan latar belakang di luar dari perbankan). Berdasarkan konsep model komunikasi dari akun instagram @Xbank.indonesia menggambarkan komunikasi transaksional. Pola komunikasi komunitas Xbank Indonesia adalah pola semua saluran berbasis karya. Kata Kunci: Pola Komunikasi, Komunitas, Instagram, dan Fenomenologi.
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