NOVIANTO, NURIMAN (2020) MINAT BERKELANJUTAN PENGGUNA PRODUK OVO SEBAGAI PENANTANG PASAR DIGITAL PAYMENT (Studi Kasus di Wilayah Jakarta Barat). S2 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. COVER NEW.pdf Download (1MB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
2. BAB I NEW.pdf Restricted to Registered users only Download (877kB) |
|
|
Text (BAB II)
3. BAB II NEW.pdf Restricted to Registered users only Download (589kB) |
|
|
Text (BAB III)
4. BAB III NEW.pdf Restricted to Registered users only Download (866kB) |
|
|
Text (BAB IV)
5. BAB IV NEW.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (BAB V)
6. BAB V NEW.pdf Restricted to Registered users only Download (267kB) |
|
|
Text (DAFTAR PUSTAKA)
7. DAFTAR PUSTAKA NEW.pdf Restricted to Registered users only Download (432kB) |
|
|
Text (LAMPIRAN)
8. LAMPIRAN NEW.pdf Restricted to Registered users only Download (3MB) |
Abstract
This research aims to discover of which factor that could increase those sustainable desire of OVO digital wallet users in West Jakarta. Population based on research were user from OVO digital wallet in West Jakarta. Those sample was amounted to 310 respondents with nonprobability sampling technique as its technique preferably . To answer those problem formulation, objectives and hypothesis regarding this research, so it was sort of by Structural Equation Model (SEM) analysis tool and using IBM SPSS AMOS version 22 tools. These reseach has results which shown that: Product quality has an good and strongly reacted over sustainable desire. Ease of use also has peak and positive towards impact to sustainable desire. The merchant's image has an conclusive and remarkable influence towarda sustainable desire. Online promotion has beneficial and significant impact over sustainable desire. While customer perceived value has practical reaction towards sustainable desire. Not of that this customer perceived value also could transform as an intervere variable which affects product quality, ease of use, merchant's image and online promotion to continuous interest to use OVO digital wallets. Keywords: Product quality, easy to use, merchant image, online promotion, customer perceived value and sustainable desire. Penelitian ini bertujuan untuk mengetahui hal apa yang dapat meningkatkan minat berkelanjutan pengguna dompet digital OVO di Jakarta Barat. Populasi dalam penelitian ini adalah pengguna dompet digital OVO di Jakarta Barat. Sampel yang dipergunakan adalah sebanyak 310 responden. Teknik pengambilan sampel menggunakan teknik nonprobability sampling. Untuk menjawab perumusan masalah, tujuan dan hipotesis penelitian ini, menggunakan alat analisis Structural Equation Model (SEM) dan menggunakan tools IBM SPSS AMOS version 22. Hasil penelitian menunjukkan bahwa: Kualitas produk berpengaruh positif dan signifikan terhadap minat berkelanjutan. Kemudahan penggunaan berpengaruh positif dan signifikan terhadap minat berkelanjutan. Citra merchant berpengaruh positif dan signifikan terhadap minat berkelanjutan. Promosi Online berpengaruh positif dan signifikan terhadap minat berkelanjutan. Persepsi nilai pelanggan berpengaruh positif dan signifikan terhadap minat berkelanjutan. Persepsi nilai pelanggan juga dapat menjadi variabel intervering yang mempengaruhi kualitas produk, kemudahan penggunaan, citra merchant, dan promosi online terhadap minat berkelanjutan penggunaan dompet digital OVO. Kata Kunci:- Kualitas produk, kemudahan penggunaan, citra merchat, promosi online, persepsi nilai pelanggan dan minat berkelanjutan.
Actions (login required)
 |
View Item |
