PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUASAN NASABAH DAN DAMPAKNYA TERHADAP LOYALITAS NASABAH ASURANSI JIWA PT. PRUDENTIAL LIFE ASSURANCE (Studi Kasus: Nasabah PT. Prudential Life Assurance di Agency Grand Vision Jakarta )

PADILAH, ARIP (2016) PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUASAN NASABAH DAN DAMPAKNYA TERHADAP LOYALITAS NASABAH ASURANSI JIWA PT. PRUDENTIAL LIFE ASSURANCE (Studi Kasus: Nasabah PT. Prudential Life Assurance di Agency Grand Vision Jakarta ). S1 thesis, Universitas Mercu Buana.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 16 378
NIM/NIDN Creators: 43112110119
Uncontrolled Keywords: Brand Image, Brand Trust, Kepuasan nasabah, Loyalitas Nasabah
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 31 Aug 2016 08:27
Last Modified: 14 Mar 2022 04:21
URI: http://repository.mercubuana.ac.id/id/eprint/4882

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