ALIANDRA, NIKA (2016) PENGARUH BRAND PERSONALITY DAN CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN MELALUI BRAND IMAGE SEPATU ADIDAS (Studi Kasus Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 16 366 |
| NIM/NIDN Creators: | 43111120180 |
| Uncontrolled Keywords: | Brand Personality, Celebrity Endorser, Brand Image, Purchase Intention |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 28 Aug 2016 15:26 |
| Last Modified: | 02 Mar 2022 08:55 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/4831 |
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