PENGARUH SIKAP, NORMA SUBJEKTIF, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP MINAT BELI PRODUK SKINCARE ORGANIK (Studi Pada Mahasiswa Universitas Mercu Buana)

ZAKY, HAPPY ZAHRA (2018) PENGARUH SIKAP, NORMA SUBJEKTIF, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP MINAT BELI PRODUK SKINCARE ORGANIK (Studi Pada Mahasiswa Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to examine and analyze the effect of attitude, subjective norm, perceived behavioral controltoward purchase intention of organic skincare. Data collection was done through questionnaires distributed and implemented on 123 students of Mercu Buana University who use organic skincare. Data analysis in this study using the help of Variance Based Structural Equation Modeling where the data processing using the program Partial Least Square (PLS) Version 3.0 The result of this research shows that attitude and subjective norm have a positive and significant impact onconsumers purchase intention. Perceived behavioral control has a negative and significant impact on consumers purchase intention. Keywords: attitude, subjective norm, perceived behavioral control,purchase intention, organic skincare Penelitian ini bertujuan untuk menguji dan menganalisa pengaruh sikap, norma subjektif dan perceived behavioral control terhadap minat beliskincare organik. Pengumpulan data dilakukan melalui penyebaran kuesioner dan dilaksanakan pada 123 mahasiswa Universitas Mercu Buana yang pernah menggunakan produk skincare organik sebelumnya. Analisis data pada penelitian ini menggunakan bantuan Variance Based Structural Equation Modeling dimana pengolahan datanya menggunakan program Partial Least Square (PLS) Versi 3.0 Hasil analisa menunjukkan bahwa skiap dan norma subjektif memiliki pengaruh positif dan signifikan terhadap minat beli konsumen. Perceived behavioral control memiliki pengaruh negatif dan signifikan terhadap minat beli konsumen Kata Kunci: sikap, norma subjektif, perceived behavioral control, minat beli, skincare organik

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 498
Call Number: SE/31/18/559
NIM/NIDN Creators: 43114110088
Uncontrolled Keywords: sikap, norma subjektif, perceived behavioral control, minat beli, skincare organik
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 671 Metalworking Process/Pabrik Logam > 671.8 Primary Products/Produk Utama
600 Technology/Teknologi > 680 Manufacture For Specific Uses/Industri Pembuatan produk untuk penggunaan tertentu > 680.1-680.9 Standard Subdivisions of Manufacture For Specific Uses/Subdivisi Standar Dari Industri Pembuatan Produk Untuk Penggunaan Tertentu
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 20 Dec 2018 03:19
Last Modified: 13 Jan 2024 06:17
URI: http://repository.mercubuana.ac.id/id/eprint/46231

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