WIJAYA, MEITA PUSPITASARI (2018) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP INTENTION TO USE (Kajian Pada Pengguna Aplikasi Happy5 di PT Gramedia, Jakarta Pusat). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penggunaan internet di Indonesia semakin meningkat di tahun 2017, berdasarkan riset ’we are social’ tahun 2017 para pengguna internet sebagian besar menggunakan social media berbasis aplikasi mobile. Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan perceived usefulness terhadap intention to use pada pengguna aplikasi Happy5, pengaruh positif dan signifikan perceived ease of use terhadap intention to use pada pengguna aplikasi Happy5, pengaruh positif dan signifikan perceived enjoyment terhadap intention to use pada pengguna aplikasi Happy5. Objek dari penelitian ini adalah responden yang sudah menggunakan aplikasi Happy5 kuesioner akan dibagikan kepada 100 responden dari semua perusahaan yang sudah berlangganan aplikasi Happy5. Hasil dari penelitian ini menyimpulkan bahwa terdapat pengaruh postif dan signifikan perceived usefulness terhadap intention to use pada pengguna aplikasi Happy5, pengaruh postif dan signifikan perceived ease of use terhadap intention to use pada pengguna aplikasi Happy5, pengaruh postif dan signifikan perceived enjoyment terhadap intention to use pada pengguna aplikasi Happy5, dengan demikian PT. Indonesia Untuk Dunia selaku perusahaan yang menciptakan aplikasi Happy5, sebaiknya lebih mengembangkan fitur-fitur yang ada di dalamnya sehingga menarik minat pengguna untuk menggunakannya dalam kehidupan pekerjaan sehari-hari Kata Kunci: Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment dan Intention to Use Internet usage in Indonesia is increasing in 2017, based on research ‘we are social’ in 2017 internet users mostly use social media based mobile applications. The purpose of this research are: to know influential positive and significant perceived usefulness toward intention to use happy5 application, to know influential positive and significant perceived ease of use toward intention to use happy5 application, to know influential positive and significant perceived enjoyment toward intention to use happy5 application. The object of the research is the respondents that used happy5 application, questionnaire will be distributed to 100 respondents from all companies who have subscribed. The result of this research concludes that there is positive and significant influence perceived usefulness toward intention to use happy5 application, positive and significant influence perceived ease of use toward intention to use happy5 application, positive and significant influence perceived enjoyment toward intention to use happy5 application, thus PT. Indonesia Untuk Dunia as the company that creates the happy5 application, it is better to make a simple tutorial in it so that it helps users to use it in their daily work life Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment and Intention to Use
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