PENGARUH HARGA SEWA RUANGAN KANTOR DAN IKLAN ONLINE TERHADAP KEPUTUSAN MENYEWA PADA PT REGUS BUSINESS CENTRE INDONESIA ZONA JAKARTA

ROCHMA, VIRNA SARI (2017) PENGARUH HARGA SEWA RUANGAN KANTOR DAN IKLAN ONLINE TERHADAP KEPUTUSAN MENYEWA PADA PT REGUS BUSINESS CENTRE INDONESIA ZONA JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk membuktikan secara empiris tentang pengaruh harga sewa dan iklan online terhadap keputusan sewa di PT. Regus Business Centre Indonesia zona Jakarta. Pengumpulan data didapatkan penyebaran kuisioner dan laporan penjualan Regus. Penelitian dilakukan pada 90 orang yang merupakan penyewa kantor PT Regus Business Centre Indonesia zona Jakarta. Hasil dari regresi linear berganda diketahui bahwa (1) Harga sewa berpengaru signifikan terhadap keputusan sewa di PT Regus Business Centre Indonesia, (2) iklan online memiliki berpengaruh secara signifikan terhadap keputusan sewa di PT Regus Business Centre Indonesia.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43115110452
Uncontrolled Keywords: Harga Sewa, Iklan Online, Keputusan Sewa
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.5 Collections and Exibits of Museum Objects/Koleksi dan Pameran Museum > 069.56 Lending and Rental Collections/Koleksi Pinjaman dan Sewa
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Alnisa Hardiyanti
Date Deposited: 15 Nov 2017 06:11
Last Modified: 15 Nov 2017 06:11
URI: http://repository.mercubuana.ac.id/id/eprint/39389

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