PERENCANAAN STRATEGI PENERAPAN TEKNOLOGI DVB-T DI LPP TVRI

JAMRONI, JAMRONI (2009) PERENCANAAN STRATEGI PENERAPAN TEKNOLOGI DVB-T DI LPP TVRI. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

With determining of government rules from ministry of communication and information no. 07/P/M/KOMINFO/3/2007 signed by Menkominfo Sofyan Djalil on March 21, 2007 regarding the standard of terresterial digital broadcasting for unmoving television in Indonesia, mentioning that Government had persisted DVB-T as the standard of broadcasting TV digital for unmoving user in Indonesia. The technology of digital TV choosen because it has more excess comparing with the analog TV. This technology had the endure against interference effect, multiple path distortion and fading, along with the easiness to recover against the deprave signal caused by sending process/transmission signal. This reparation will be done in receiver department with a specific error correction code. This technology able to multiple few program all at once, where 6 broadcast program could be included in one TV canal width 8Mhz with better quality. Based on those case above, TVRI as a public TV needs the right strategy plan because those case could be an opportunity, also a good challenge with technological, economical, as well as psychology character. Within the analyze of the existing data with the matrix internal – external analysis, SWOT and grand strategy matrix, then LPP TVRI will be lies in quadrant II which is W – O (weakness – opportunity) position, aggressive maintenance, therefore it needs the following strategy: buying transmission equipment and digital technology studio in a phase, increasing the human resources quality to support the implementation of TV digital broadcasting and fixing the damaged transmission equipment in order to ensure that destitute society still be able to receive the transmission well. Dengan ditetapkannya Peraturan Menteri Komunikasi dan Informasi No.07/P/M. KOMINFO/3/2007, yang ditandatangani Menkominfo Sofyan Djalil, pada 21 Maret 2007, tentang Standar Penyiaran Digital Teresterial untuk Televisi Tidak Bergerak di Indonesia, disebutkan bahwa Pemerintah menetapkan DVB-T sebagai standar penyiaran TV digital untuk pengguna tidak bergerak di Indonesia. Teknologi TV digital ini dipilih karena memiliki banyak kelebihan dibandingkan dengan TV analog. Teknologi ini punya ketahanan terhadap efek interferensi, derau dan fading, serta kemudahannya untuk dilakukan proses perbaikan (recovery) terhadap sinyal yang rusak akibat proses pengiriman/transmisi sinyal. Perbaikan akan dilakukan di bagian penerima dengan suatu kode koreksi error (error correction code) tertentu. Teknologi ini juga mampu memultipleks beberapa program sekaligus, di mana enam program siaran dapat ”dimasukkan” ke dalam satu kanal TV berlebar pita 8 MHz, dengan kualitas jauh lebih baik. Berdasarkan hal tersebut diatas, maka TVRI sebagai TV publik memerlukan suatu perencanaan strategi yang tepat karena hal ini bisa menjadi peluang sekaligus tantangan baik yang bersifat teknologis, ekonomis, maupun psikologis. Dengan menganalisa data yang ada dengan analisa matrik internal dan eksternal, SWOT dan matrik grand strategy maka posisi LPP TVRI berada pada kuadran II yakni posisi W-O (weakness – opportunity) aggressive maintenance, maka diperlukan strategi-strategi sebagai berikut: membeli peralatan transmisi dan studio berteknologi digital secara bertahap, meningkatkan kualitas SDM guna mendukung pelaksanaan penyiaran TV digital dan memperbaiki peralatan transmisi yang rusak (analog) sehingga masyarakat miskin masih dapat menangkap siaran dengan baik.

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