PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA PADA LOYALITAS KONSUMEN FRESTEA DI WILAYAH BOGOR JAWA BARAT

HADIYANA, MUHAMMAD (2017) PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA PADA LOYALITAS KONSUMEN FRESTEA DI WILAYAH BOGOR JAWA BARAT. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA PADA LOYALITAS KONSUMEN FRESTEA DI WILAYAH BOGOR JAWA BARAT

Item Type: Thesis (S2)
Call Number CD: CD/551. 17 007
Call Number: TM/51/17/042
NIM/NIDN Creators: 55113310039
Uncontrolled Keywords: Product Quality, Product Promotion, Purchase Decision, Consumer Loyality
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 18 Mar 2017 17:19
Last Modified: 17 Apr 2024 08:04
URI: http://repository.mercubuana.ac.id/id/eprint/33992

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