PENGARUH CELEBRITY ENDORSER DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN LUWAK WHITE KOFFIE Studi Kasus Pada Iklan Luwak White Koffie Versi Lee Min Ho di Universitas Mercu Buana Kampus Menteng

ANJANI, MARLISA (2017) PENGARUH CELEBRITY ENDORSER DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN LUWAK WHITE KOFFIE Studi Kasus Pada Iklan Luwak White Koffie Versi Lee Min Ho di Universitas Mercu Buana Kampus Menteng. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

PENGARUH CELEBRITY ENDORSER DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN LUWAK WHITE KOFFIE Studi Kasus Pada Iklan Luwak White Koffie Versi Lee Min Ho di Universitas Mercu Buana Kampus Menteng

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 326
NIM/NIDN Creators: 43112110272
Uncontrolled Keywords: Celebrity Endorser, Brand Association, Keputusan Pembelian Luwak White Koffie di Universitas Mercu B
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 23 Mar 2017 13:28
Last Modified: 07 Feb 2024 04:09
URI: http://repository.mercubuana.ac.id/id/eprint/33665

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